Now, let’s walk thru some use cases showing how three companies have solved key issues with mobile apps.

Construction – Home Maintenance Services

The home maintenance industry has been comprised of individual and small business contractors and handymen, interacting with each homeowner by phone. HomeSquare is disrupting this traditional model, increasing engagement with homeowners and lowering home maintenance costs, by giving each homeowner a private mobile app connection wherever they are. This makes it quick and easy to request new services, and keep apprised of all their projects’ progress and status, making it easy to consume more home maintenance services by breaking down the barriers of finding the right people for a project and negotiating the terms and pricing.

The solution was to put a mobile app in the hands of every customer, making it easy to request services, provide details and explanations, and even take photos to clarify needed work orders. With this successful customer-facing app, HomeSquare is looking to increase their productivity with mobile business process apps.

Retail Channel Engagement

One of the world’s largest fast-moving consumer goods companies based in Asia, which we’ll refer to here as FMCG, saw the need for a mobile app to carry their business forward with their network of thousands of retailing partners in Asia. Mobile apps presented a new opportunity to significantly increase engagement with them. It opened a new direct marketing vehicle with the partners, increasing the productivity of these relationships and encouraging increased loyalty and teamwork. In addition to reinforcing FMCG’s brand, benefits also included increased sales and reduced call center volume.

FMCG’s marketing and sales team was very keen to make sure that the mobile app’s user experience was optimized. A critical technology requirement for this project was a secure real-time connection to the FMCG’s corporate SQL partner database. Now released for iOS and Android devices in the three languages needed across the region, and the mobile app is achieving high adoption and increasing FMCG’s engagement and business results with their retail partners.

Farm Operations

Spiech Farms has over 600 employees processing fruit and vegetables. They had built out desktop applications for use at the corporate office, but out in the field, they needed something mobile.

Using bar-code scanning functionality from their smartphones, their field workers could take inventory of all the produce and report updates directly back to the corporate office. Additional mobile apps were built in a matter of days, enabling the company to adapt quickly, based on their stakeholder’s needs. Instead of training their filed employees for hours on desktop applications, they chose the route of mobile apps for easy and fast task workflow for their young and mobile workforce.

No longer are they chasing their field workers to update systems when they return to the office. Instead, real-time updates from the field provide fast visibility and significant increases in productivity for the whole organization.

Next up: How they accomplished these benefits!